ColourPop: Taking Over The Game, Kylie Cosmetics Who?

 

If you haven’t heard of Kylie Cosmetics until now, either (a). you live under a rock like Patrick from Sponge Bob or (b). you’re a third grader who spends all his free time playing video games. However, odds are that you know who the Kardashians are and whether you like them or not, you see them everywhere. Absolutely everywhere! There’s just no escaping them. That being said, Kylie Cosmetics is Kylie Jenner’s (half-sister to the famous for no reason Kardashian sisters) latest project. Her make-up line is all the latest craze. So much so, that if you get your hands on one of her lip kits, you are beyond #blessed, because they are always SOLD OUT. And when I say ‘sold out’, I’m not talking weeks or months. I’m talking minutes. Her products sell out within minutes of being launched on the Kylie Cosmetics website.

Okay, but enough about Kylie Cosmetics. Lets talk about my all time fave, ColourPop Cosmetics. ❤ ColourPop is an L.A. based make-up brand that has pretty much blown up overnight. Just over a year ago, I would say, the matte liquid lipstick became the latest make-up trend. One problem though: these matte liquid lipsticks sold anywhere from $20-$30. Even The Kylie Lip Kit was (and still is) priced at $29. I don’t know about you, but I rather spend those $20 or $25 on food. But wait, here comes ColourPop to the rescue! Introducing a liquid lipstick that is affordable and comes in a variety of colors at only $6 each! Such a bargain when compared to the Kylie Lip Kit. This was just the beginning. ColourPop now offers eyeshadow, highlight, bronzer, lipgloss, blush, and pretty much anything you can think of. Check it out:

 

My favorite thing about Colourpop (aside from my fave liquid lipstick in the shade: Beeper) is their social media accounts, especially Instagram. They normally upload the same images (3-5 a day) across all their active social media platforms (Twitter, Facebook, Instagram) with the exception of a few here and there. More often than not, their posts showcase the latest ColourPop products and special offers. And who doesn’t like to hear about a good deal? The images are always aesthetically pleasing and the theme changes according to the season. Right now, ColourPop is all about fall. My favorite season! I can almost smell the pumpkin spice latte just from looking at this, can’t you?

ColourPop likes to involve their customers as much as possible. Sometimes they’ll invite their followers to post photos of themselves wearing a certain lipstick shade or eyeshadow. If lucky, their photo is then shared on ColourPop’s Instagram or Facebook account. Same thing with Twitter. ColourPop encourages followers to post about products they are loving at the moment, and they just might get a retweet.

ColourPop uses social media to entice customers into buying products, and if you ask me, I would say they are doing a good job. There have been several occasions where I’ve bought a new lip shade because I was captivated by how beautiful it looked on the girl featured in ColourPop’s Instagram post. And when the images look as pretty as the ones I featured above, who can resist clicking “add to shopping cart?” Not me, that’s for sure.

 ColourPop has my ❤

 

Advertisements

4 comments

  1. amberatalia23 · September 20, 2016

    Do you think that Kylie made ColourPop more popular? Or was it a pretty known brand before then? I honestly didn’t hear of them until Kylie made her lip kits lol

    Like

  2. giselleadrianasite · September 21, 2016

    Good question. I think ColourPop was starting to get its name out there before Kylie Cosmetics. However, I think ColourPop exploded after Kylie’s line came out because ColourPop was an affordable alternative.

    Like

  3. thelovelyluck · October 20, 2016

    great blog post! i love ColourPop but i don’t really follow them on any social media. I have to check out their Instagram now because their photos look amazing & the seasonal themes sound like such a cool idea!

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s