The King Kylie Empire

As much as I love ColourPop, (and I think we all know that by now) the success of Kylie Cosmetics has always intrigued me. I thought, how is that Kim Kardashian’s little sister now has an empire of her own? And one that has exploded overnight? I decided to take a look at the brand’s social media platforms, hoping to find some answers to all its success.

I found that Kylie Cosmetics is active on three platforms: Instagram, Facebook, and Twitter. Instagram: 9.2 million followers, Facebook: 2.8 million likes, and Twitter: 456K followers. Kylie also has a personal Instagram account (78 million followers), to which she frequently posts the latest Kylie Cosmetics products. The brand is very active. They normally upload the same content (3-5 images a day) across all their social media platforms. My favorite thing has to be that Kylie Cosmetics creates beautiful content that is aesthetically pleasing:

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They will often share a picture of a celebrity or social media influencer wearing a Kylie Cosmetics lip color or eyeshadow. As you scroll through the brand’s Instagram account, you might even see Kim Kardashian, Kourtney Kardashian, or Kylie Jenner herself rocking a cool lip shade. Just below, pictured from left to right are Nicole Guerriero (Youtube make-up guru), Olivia Culpo (Miss Universe 2012), and Shay Mitchell (Pretty Little Liars actress) all wearing Kylie Cosmetics.

I would say that the brand’s strength is that they know the type of content that people, (more specifically make-up obsessed girls) want to see. Their content is very fun and fresh, which fits well with their target audience of young women. The brand has a youthful personality that is enhanced through the use of emojis and hashtags like “#squad goals”.

Although Kylie Cosmetics has the whole content thing down, their weakness is engagement with the target audience. Every now and then, they might retweet a pic of a follower wearing a Kylie Cosmetic lip product or they might ask “what shade are you wearing today?”, but aside from that, their interaction is minimal. I don’t see them replying to comments and questions on Instagram or Facebook, and if they do, it’s pretty rare. I think the brand could really benefit from replying to customers, because it would make them feel valued and cared about.

An opportunity that I see for the brand is Youtube. Youtube has a beauty community of its own, and I think Kylie Cosmetics could really add to that. They could post a make-up tutorial once or twice a week and teach people how to complete their look with a Kylie Lip Kit or how to apply the products properly. I think loyal customers would really appreciate that and potential customers would be intrigued by it.

As far as threats go, I do not really see any. I think Kylie Cosmetics has established a name for itself because despite its costly products, everything on the website is always sold out. ColourPop is the affordable competitor to the brand, but I do not see them interfering with Kylie Cosmetic sales.

 

 

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Things To Know Before Applying To Marquette

Creating an infographic sounds intimidating, challenging, impossible, etc. Trust me, I know. That’s exactly what I thought, but it actually turned out to be an enjoyable process.

As we began to brainstorm, my team and I thought that creating an infographic about the college selection process would be quite interesting. However, we quickly realized that our topic was too broad. This is when one of our teammates came up with the idea of creating an infographic that mapped out must know/fun facts about Marquette before applying.

Luckily for us, all the information we needed was easily accessible through Marquette’s website. This made the data collection process much easier. Once we had our data, the next challenge was figuring out how we would present the data in an aesthetically pleasing and easy to understand way. We found that Piktochart was our best option. It gave us many options regarding colors, layouts, and graphics. It was also very user friendly and easy to use.

As you can see below, we went for a blue and gold (or yellow) theme. It was important to us that we include Marquette’s colors. The layout was meant to follow the idea that: this is why you should apply to Marquette and this is how you apply to Marquette. The data that we chose to include was information that we thought was both interesting and unique to Marquette.

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GoPro Hero-The digital diary for those with an adventurous soul

Disclaimer: I do not actually own a GoPro camera myself, but I sure wish I did. As a college student, I have to prioritize. Either I buy myself a GoPro Hero or I buy myself groceries for the month.


Choosing the brand that we would be monitoring was the easy part. As soon as GoPro was mentioned, my team and I came to the unanimous decision that GoPro would be a great fit for us.

We started by plugging in some keywords into Sysomos which included: go pro, gopro, and be a hero. Right away, we saw a lot of engagement and talk about the brand. We chose to filter the results so that only twitter posts appeared in our feed. We did this because we wanted immediate thoughts on the brand. We also used Mention.com as a secondary source of information, and the method was the same when using this tool.

After looking through tweets and identifying some themes, we categorized the results. The categories we came up with included: The lovers, the haters, and the adventurers.

The Lovers:

The lovers were actually quite easy to find. In fact, we found that the majority of the conversations concerning GoPro were initiated by lovers of the brand.

The Haters

The haters…surprisingly or not surprisingly (because GoPro is just that awesome) were quite difficult to find. There was very little negative feedback that we came across, and that’s an excellent problem to have.

And my personal favorite…

The Adventurers:

The adventurers are an interesting bunch. They enjoy the outdoors, extreme sports, and anything that gets their adrenaline going. They use the GoPro Hero to document their lives and keep friends up to date with their latest adventure.

GoPro seems to be headed in a good direction as far as their products go because positive feedback was easy to find and negative feedback was not. They are producing products that are both reliable and functional, which their customers really seem to enjoy.

Mention.com and Sysomos facilitated the monitoring process, but analyzing the information was the challenging task. When we searched “GoPro” we got back tons of information, that it was almost overwhelming. Luckily, after going through the tweets, we began to see a pattern which inspired our three categories.

We saw several tweets where people said they wished someone would buy them a GoPro, and we found this to be very insightful. We thought…wouldn’t it be great if GoPro tried to market their product as the perfect gift for those who have a friend with an adventurous soul (especially during the holiday season)? I definitely wouldn’t be mad if someone bought me a GoPro for Christmas.

ColourPop: Taking Over The Game, Kylie Cosmetics Who?

 

If you haven’t heard of Kylie Cosmetics until now, either (a). you live under a rock like Patrick from Sponge Bob or (b). you’re a third grader who spends all his free time playing video games. However, odds are that you know who the Kardashians are and whether you like them or not, you see them everywhere. Absolutely everywhere! There’s just no escaping them. That being said, Kylie Cosmetics is Kylie Jenner’s (half-sister to the famous for no reason Kardashian sisters) latest project. Her make-up line is all the latest craze. So much so, that if you get your hands on one of her lip kits, you are beyond #blessed, because they are always SOLD OUT. And when I say ‘sold out’, I’m not talking weeks or months. I’m talking minutes. Her products sell out within minutes of being launched on the Kylie Cosmetics website.

Okay, but enough about Kylie Cosmetics. Lets talk about my all time fave, ColourPop Cosmetics. ❤ ColourPop is an L.A. based make-up brand that has pretty much blown up overnight. Just over a year ago, I would say, the matte liquid lipstick became the latest make-up trend. One problem though: these matte liquid lipsticks sold anywhere from $20-$30. Even The Kylie Lip Kit was (and still is) priced at $29. I don’t know about you, but I rather spend those $20 or $25 on food. But wait, here comes ColourPop to the rescue! Introducing a liquid lipstick that is affordable and comes in a variety of colors at only $6 each! Such a bargain when compared to the Kylie Lip Kit. This was just the beginning. ColourPop now offers eyeshadow, highlight, bronzer, lipgloss, blush, and pretty much anything you can think of. Check it out:

 

My favorite thing about Colourpop (aside from my fave liquid lipstick in the shade: Beeper) is their social media accounts, especially Instagram. They normally upload the same images (3-5 a day) across all their active social media platforms (Twitter, Facebook, Instagram) with the exception of a few here and there. More often than not, their posts showcase the latest ColourPop products and special offers. And who doesn’t like to hear about a good deal? The images are always aesthetically pleasing and the theme changes according to the season. Right now, ColourPop is all about fall. My favorite season! I can almost smell the pumpkin spice latte just from looking at this, can’t you?

ColourPop likes to involve their customers as much as possible. Sometimes they’ll invite their followers to post photos of themselves wearing a certain lipstick shade or eyeshadow. If lucky, their photo is then shared on ColourPop’s Instagram or Facebook account. Same thing with Twitter. ColourPop encourages followers to post about products they are loving at the moment, and they just might get a retweet.

ColourPop uses social media to entice customers into buying products, and if you ask me, I would say they are doing a good job. There have been several occasions where I’ve bought a new lip shade because I was captivated by how beautiful it looked on the girl featured in ColourPop’s Instagram post. And when the images look as pretty as the ones I featured above, who can resist clicking “add to shopping cart?” Not me, that’s for sure.

 ColourPop has my ❤

 

24 Hour Social Media Diary

 

When I was told that I would have to track my social media usage and document it, I knew I was in trouble. I can admit it. I am 100% addicted to Instagram and Youtube. I check Instagram constantly throughout the day. Sometimes, I even scroll through Instagram two seconds after I’ve already gone through my feed as if I’m expecting new photos to appear. I think I do this because a). I want to stay up-to-date with what my friends are up to (FOMO is a real thing) and b). scrolling through Instagram is the perfect procrastination tool. Youtube is a similar story. Because I love music and singing along to my favorite songs, Youtube is my go to spot for lyric videos. I tell myself that I will only watch one music video before I begin my homework, but that’s never the case. Before I know it, one music video has turned into listening to every Sam Hunt song that is possibly out there. I get it. I know what you’re thinking, and you are right. I shouldn’t be spending so much time on Instagram and Youtube, but what is your girl to do? It’s a habit, and more than a habit, it’s become part of my daily routine. Just like every other millennial. 

P.S. This diary does not accurately reflect my day-to-day social media usage because this weekend just happened to be very busy. Otherwise, there would have been a lot more Youtube and Instagram action going on.

September 10, 2016.

5:00 p.m. – 5:02 p.m. Opened Facebook to look at this week’s homework for class

5:05 p.m. – 5 :15 p.m. Created a Medium account. Read two posts: “Please stop believing billionaires are better than you” & “I don’t want you to fail”. Followed eleven media accounts.

8:21 p.m. – 8:23 p.m. Opened snapchat. Looked at a snap that a friend sent me and replied to it.

9:49 p.m. – 9:54 p.m. Scrolled through my Instagram feed and liked photos.

September 11, 2016.

12:22 p.m. – 12:37 p.m. Scrolled through my Instagram feed and liked photos. Took a look at the Explore page.

12:38 p.m. – 12:45 p.m. Looking at stories on snapchat.

12:47 p.m. – 1:20 p.m. Listening to songs on Youtube.

4:11 p.m. – 4:25 p.m. Checking my Facebook notifications. Scrolled through my newsfeed to see any new photo uploads. Getting my daily dose of celebrity news and gossip by reading headlines for E News, TMZ, and On Air with Ryan Seacrest. Clicking on ridiculous yet very entertaining stories like Buzzfeed’s “21 Reasons Dogs are the most precious beings in this planet”.

4:26 p.m. – 4:27 p.m. Took a quick look at Instagram to see any possible new posts.

4:27 p.m. – 4:30 p.m. Looking at Snapchat stories. Responding to snaps from my friends.

4:57 p.m. Posted a pic of my friends and I at the lake to Instagram and Facebook.